Neuromarketing using EEG takes advantage of frontal asymmetry as a measure of emotional engagement but confounds abound and better methods are needed for real results. …
Neuromarketing with EEG: The Science and the Hype
Lab Talk
Cognitive Health: Defining and Measuring it
The brain’s primary function is cognition. Why don’t we have measures of cognitive health as a fundamental metric of a healthy brain? Like the heart’s…
The Brain’s Inner Sweet Tooth
Sugars such as glucose are an essential source of energy for the brain’s metabolic process but there is a flip side. The term “sugars”, is…
Einstein, Astrocytes and EEG
Astrocytes shape key features of the EEG signal and may be crucial for effective cognitive processes. In 1955, Dr. Thomas Harvey acquired a brain. Whether…
Your Brain from Noodles to Nuts
Every molecule or nutrient we ingest has potential impact on our brain health and cognitive function yet we know surprisingly little about these relationships. Each…
Getting at Consciousness
The nature of consciousness is difficult to understand but that doesn’t mean we can’t learn to manipulate it. Consciousness is the most elusive aspect of…
For Cognitive Flexibility, Forget the Past
Being flexible in our approach to the future often requires the ability to inhibit or forget the past. In 1942, Abraham Luchins published a seminal…
Brainbase Beta
Brainbase is a platform to accelerate and amplify EEG research that will launch in a couple months. Here is a sneak peek. EEG research today…
Creativity in the Brain
What is creativity and can we actually study its underpinnings in the brain? Its no simple challenge but doing so may yield key insights into…
Human Brains and the Control Issue
Human brain activity is constantly changing and diverse and lack of sufficient metadata can make results difficult to interpret. Anyone who has recorded and analyzed…
